Results
Background
About ChickPT
ChickPT is the largest part-time job platform in Taiwan, allowing employers to find excellent part-time talent and providing job seekers with various opportunities to earn and save money.
Charging Method - Paid Advertising
Job postings using paid advertising will be displayed first, placing them higher and increasing exposure opportunities. Including auto-refresh (ranking higher at specific times) and top placement (ranking higher for 24 hours)
Original Problem - Unit Price Has a Limit
Both auto-refresh and top placement are types where the more you buy at once, the lower the unit price. With a limit on unit price, the only way to increase revenue is to increase users or purchase frequency.
Final Solution - Bidding Ads with Only a Lower Limit on Unit Price
Because other products in the company have successful cases of bidding ads, and the users of ChickPT are continuously increasing (no need to worry about user churn due to fees), it was decided to adopt this business model, which allows the order price to have only a lower limit, ideally no upper limit. If the number of users increases, causing increased competition, it will further drive up the order price.
Persona
In Urgent Need of Talent
Need to quickly fill vacant positions and compete with other companies for suitable candidates.
Sufficient Budget
Have a fixed budget for recruiting talent and a fixed recruitment cycle, such as chain stores.
Design Process
1
Information Architecture, Function Planning
Information Hierarchy Design
Planning Flow and Functions
Confirm Function Content
2
Design Delivery, Technical Collaboration
Hi-Fi Designing
Discuss specifications and implementation limitations with product managers and engineers
Deliver Hi-Fi Design
3
Testing and Proposals
UI, UX Testing
Function Optimization Proposals
Goals
Improve Readability
Reduce understanding time to improve conversion rates
Shorten Purchase Process
Reduce operation steps to complete purchase quickly
Provide a Sense of Security
Make users feel secure through information transparency, avoiding worries about being scammed
Increase Bidding Amount and Usage Rate
Reveal bidding amount information to increase competition and increase the number of pages where bidding appears.
Design
Goal: Improve Readability
Step 1: Divide the required content into Information and Operation categories
Bidding Countdown
Rights Explanation
Job Title
Set Number of Days
Ranking
Deduction Explanation
Total Price
Set Amount
Exposure Time
Account Balance
Payment
Information
Rights Explanation
Account Balance
Total Price
Exposure Time
Bidding Countdown
Job Title
Deduction Explanation
Ranking
Operation
Set Number of Days
Payment
Set Amount
Step 2: Classify according to relevance
Job Title
Account Balance
Payment
Total Price
Bidding Countdown
Set Amount
Ranking
Set Number of Days
Exposure Time
Rights Explanation
Deduction Explanation
Step 3: Design styles according to importance
Step 4: Move non-essential information to the next layer to reduce visual burden
Goal: Flexible Amount Input Experience
There are 3 components to choose from for the number input field: Text Field, Stepper, and Slider.
Text Field
100
Pro: Precise 👍🏻
Con: Inconvenient to modify
Stepper
－
＋
Pro: Can fine-tune 👍🏻
Con: Can't adjust by large increments
Slider
Pro: Convenient to adjust
Con: Can't fine-tune 👎🏻
Based on my understanding of customers, they have fixed recruitment costs and are very careful with their calculations, so it is important to set and fine-tune prices accurately during bidding, so as to achieve the desired effect at the most reasonable cost.
So I gave up the Slider, which cannot be fine-tuned, and chose Text Field + Stepper. I also adopted the engineer's suggestion to speed up price adjustments by long pressing the Stepper, solving the problem of not being able to adjust by large increments.
Goal: Shorten Purchase Process
Accelerate the process to improve conversion by shortening filling time and reducing purchase friction
Provide a Sense of Security
Provide necessary information to eliminate the unknown, so users feel at ease when purchasing, reducing the chance of abandoning the process midway.
Goal: Increase Bidding Amount and Usage
Reveal bidding amount information to increase competition and increase the number of pages for bidding purchases.
User Feedback
Learning Reflections
The business model is a continuous iterative process. During the process, you need to constantly try various rules or adjustments to find a way to maximize profits. Therefore, in addition to screen adjustments, from minor adjustments to copywriting, to using CRM and offering different preferential schemes, all can be tried. It is very important to maintain flexibility in the process, and in it, I need to ensure a balance between the company's commercial profits and the user experience.
